Case Study · Pool Installation
From invisible on Google to Lane Cove's #1 pool installer
When Andy came to us he had no Google listing and an old website with very little on it. Weeks later he is the top pool result in his area, with a wall of 5-star reviews and more work coming in.
The numbers
How we get tradies found
Your Google listing is what gets you found. It is the map pin and star rating that show up the moment someone searches for a pool job nearby. Your website is what makes people trust you enough to call. Get found, win the trust, and the two feed each other.
Get a free check of your Google listing →The before
Andy is a genuinely great pool tech with years of happy customers. None of that was showing up online.
- No Google listing, so he never showed up on the map when people searched for a pool job nearby
- An old website with very little on it
- Years of happy customers, but no simple way for any of them to leave a review
What we did
Set up his Google listing
We created and tuned his Google listing from scratch, with his services, the areas he covers and real photos, so he shows up on the map for pool jobs near him.
Built him a proper website
A fast, mobile-first site that loads quickly, shows his work, and gives people every reason to call. The site that earns the trust once the listing gets him found.
Made it easy to get reviews
We gave Andy a simple way to ask happy customers for a review at the right moment. His existing customers finally had somewhere to say what they already thought.
The results
- #1 on Google for "pool installation Lane Cove", without paying for ads
- 10 five-star reviews in just 8 days, from a standing start of zero
- Ranking ahead of competitors with 5 times his review count
- Existing happy customers finally had somewhere to leave a review
“I got Made 4 Tradies to refresh my website as it was very simple and not compatible with AI. The traffic to my website has increased significantly and am getting more business, not to mention the annual savings of not having to subscribe to Squarespace. Would highly recommend Made 4 Tradies to anyone!”
Andrew Chilcott
Owner, Aqua Andy
What his customers are now saying on Google
The reviews that showed up once his customers had somewhere to leave them.
“Andy has looked after my pool in Lane Cove for years and I can't recommend him highly enough. He is proactive, highly professional, reliable and responsive. He really knows his stuff and is great to deal with.”
Evan Economo
5 June 2026
“Andy took the time to thoroughly assess the system, clearly explain the issues, and recommend practical solutions… Rather than trying to sell unnecessary products, Andy focused on finding the best solution for my pool and budget. My pool is now running better than it has in years.”
Matthew Hart
5 June 2026
“Andy has been servicing my pool for about 6 months now and has done an amazing job. He is incredibly knowledgeable and reasonably priced… The pool looks sparkling after he has visited. I couldn't be more impressed with the job he does.”
Jess Burnstone
12 June 2026
“On his first visit he even fixed our broken filter pump free of charge… reliable, professional, and always takes the time to explain any issues or recommendations. I would highly recommend Andrew to anyone looking for a knowledgeable and trustworthy pool professional.”
Michael Nicholson
8 June 2026
Want this for your trade?
We build tradie websites and get you found on Google. Same approach, your business.