SEO for Tradies
Get found on Google. Stop renting leads.
SEO for tradies is the work that gets you ranking in Google's map and search for your trade in your suburbs, so local customers find you and call you. Instead of paying $200 a lead to hipages forever, you build a listing and a website you own, where the cost per job falls as your ranking climbs.
How ranking actually works
Three things decide who shows up
Google ranks local businesses on three factors. SEO for a tradie is just doing the work that improves all three.
Relevance: does your listing match the search?
Google reads your Google Business Profile categories and your website to work out what you do. A profile with the right categories and a site with a page for each job you quote reads as far more relevant than a one-line “we do everything” listing. This is the lever most tradies leave half done.
Distance: how close are you to the searcher?
You cannot move your van, but you can tell Google exactly which suburbs you cover with a genuine page for each one, not a copy-paste clone. That is how a business ranks across a whole service area instead of only the suburb it is parked in.
Prominence: how trusted and known are you?
Reviews, mentions of your business across the web, and links from other sites all tell Google you are the real deal. This is where most tradies are weakest and where steady review-gathering and a proper website make the biggest difference over time.
Why it beats paying per lead
Own the asset, don't rent the lead
A hipages lead is rented: often shared with three or four other tradies, and you pay again every single time, forever. Ranking on Google is an asset you own. It costs effort up front, then the leads keep coming and the cost per booked job falls as your position climbs, instead of sitting at $200-plus per lead for the life of your business.
We are one operator for the lot: your Google Business Profile, the website that backs it up, and the reviews that lift you in the rankings. We start with the site (live in about 7 days), get your listing and reviews working, then keep building. No lock-in, you own it, and the build tiers are on the pricing page. For the full detail, read our local SEO for tradies guide, how long SEO takes, and what local SEO costs.
Proof, not promises
From invisible to number one
Aqua Andy, a Lane Cove pool tech, came to us with no Google listing at all. Weeks later he was the number one result for “pool installation Lane Cove” with ten five-star reviews in eight days, ahead of competitors with five times his review count, and without paying for a single ad. Same approach, your trade.
Common questions
Plain-English answers
What is SEO for a tradie business, in plain English?
SEO (search engine optimisation) is the work that gets you showing up when a local customer searches for your trade: the map pack of three businesses at the top, and the results underneath. For a tradie it is mostly local: a complete Google Business Profile, a website with a page for each job and suburb you cover, a steady flow of reviews, and enough trust signals that Google picks you over the bloke down the road. Done right, the phone rings without you paying for each lead.
How is this different from paying hipages for leads?
hipages and the like rent you a lead, often shared with three or four other tradies, and you pay again every single time. SEO builds an asset you own: once you rank, the leads keep coming and the cost per job falls over time instead of staying at $200-plus forever. The honest trade-off is speed: paid leads arrive tomorrow, SEO takes weeks to months to build. Most smart tradies use a bit of both early, then lean on their own Google presence as it grows.
How long does SEO take to work?
Your Google Business Profile can start showing in the map within about 2 to 4 weeks. The competitive search terms ("electrician Sydney") can take 3 to 6 months or longer, because every other tradie in the metro is chasing them, while suburb-and-job-specific searches ("emergency electrician Penrith") move faster. Anyone promising page one in a week is selling hope. See our full guide on how long SEO takes for tradies.
What does it cost?
SEO is built into the website work rather than sold as a separate monthly SEO retainer: the build tiers are on our pricing page, and ongoing work (reviews, content, updates) is optional and scoped separately, never a mandatory contract. There is no lock-in and you own the site. We never quote a number without a written scope first. Our guide on what local SEO costs for tradies covers the going rates across the market.
Can I just do the SEO myself?
Yes, and our guides walk you through it if you have the time: start with the local SEO for tradies guide and the Google Business Profile setup. This page is the done-for-you version for tradies who would rather be on the tools than learning search algorithms. Either way the levers are the same.
Do you do SEO for my specific trade?
Yes. The fundamentals are the same across trades, but the search terms, the job types and the licences customers look for differ, so we tailor it. We have trade-specific guides and pages for plumbers, electricians, builders, roofers, landscapers and more. Find your trade and we will build around how your customers actually search.
See where you rank now
Start with a free audit of where your business shows up on Google today, or book a call if you already know you want to get found.