Resources
Practical, no-fluff advice on getting found on Google, managing your reputation, and turning your phone into a quote line. Written by tradies, for tradies.
Featured · Tradie Marketing Secrets
How Australian plumbers, sparkies, and HVAC tradies use low-friction diagnostic inspection offers to get vans in driveways and win high-margin repair work.
122 guides
Tradie Marketing Secrets · Lead Generation
How Australian tradies build systematic referral partnerships with property managers, builders, and complementary trades for steady, zero-cost B2B work.
Richard Kelsey ·
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Tradie Marketing Secrets · Lead Generation
How Australian tradies close the 90% referral ask gap, systematically request customer introductions, and run double-sided rewards that fill schedules.
Richard Kelsey ·
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Tradie Marketing Secrets · AI for Tradies
How Australian tradies legally re-engage dormant customer databases with AI and SMS without breaching ACMA telemarketing hours or the Spam Act 2003.
Richard Kelsey ·
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Tradie Marketing Secrets · AI for Tradies
How Australian tradies use after-hours voice AI and instant SMS to qualify emergency leads, answer calls, and fill schedules without offshore centres.
Richard Kelsey ·
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Pricing · Tilers
What a wall and floor tiler should charge per hour in Australia in 2026: hourly repair rates vs square metre pricing, AS 3740 waterproofing, and screeding costs.
Richard Kelsey ·
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Tools · Software
ServiceM8 vs Tradify in 2026: real pricing comparisons, per-job vs per-user billing, iOS vs Android compatibility, and which job management app fits your trade.
Richard Kelsey ·
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Pricing · Roofers
What a roofer should charge per hour in Australia in 2026: repair call-out fees vs square metre re-roofing rates, scaffolding costs, and how to price your jobs.
Richard Kelsey ·
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Pricing · Concreters
What a concreter should charge per hour in Australia in 2026: hourly labour rates vs square metre pricing, pump and mesh costs, and how to price a slab.
Richard Kelsey ·
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Pricing · Builders
What a residential builder should charge per hour in Australia in 2026: project management rates, builder margins on contracts, and how to price your work.
Richard Kelsey ·
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Marketing · Tradies
The honest field manual for Australian trade business owners: how to win booked jobs on your own terms without renting leads forever.
Richard Kelsey ·
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Tradie Marketing Secrets · Memberships
How Australian plumbers, sparkies, and HVAC tradies turn one-off emergency jobs into predictable recurring revenue with high-retention service memberships.
Richard Kelsey ·
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