Resources
Practical, no-fluff advice on getting found on Google, managing your reputation, and turning your phone into a quote line. Written by tradies, for tradies.
Featured · Tradie Marketing Secrets
Film real Australian job site clips with a simple Hook, Process, Payoff structure. Learn how to share them locally while protecting client and neighbour privacy.
130 guides
Tradie Marketing Secrets · Niching
\"No job too big or small\" fills your diary with price shoppers and burns fuel across half the city. Here is why dominating one defined niche builds better margins, easier referrals, and stronger local rankings.
Richard Kelsey ·
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Tradie Marketing Secrets · Quoting
One price gives a customer one decision: yes or shop around. A three-tier quote gives them a decision about how much value they want, and most pick the middle option every time.
Richard Kelsey ·
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Bing Places · Local SEO
Bing gets dismissed as the search engine nobody uses, but it runs every Windows desktop and feeds Copilot and ChatGPT's answers. Here is the two-minute Google import, the address rule that beats Apple Maps, and how to verify your listing.
Richard Kelsey ·
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Apple Maps · Local SEO
Two thirds of Australian mobile users are on iPhone, and almost no tradie has claimed their Apple Maps listing. Here is how to claim, verify and optimise yours in the new Apple Business portal, including the address trap that catches every mobile tradie.
Richard Kelsey ·
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Tradie Marketing Secrets · Google Ads
Stop boosting Facebook posts. The two-part paid ads stack for Aussie tradies: Google Search and Maps ads for jobs now, cheap Meta retargeting to stay front of mind.
Richard Kelsey ·
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Trust · Licences
Your state licence is the law. Badges like Master Plumbers or HIA are optional. How to tell them apart, and where to show them online so customers trust you.
Richard Kelsey ·
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Google Ads · Google Business Profile
Local Services Ads are not live in Australia yet. Sponsored Google Business Profile ads on Maps are. How the two compare on cost, setup and verification.
Richard Kelsey ·
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Tradie Marketing Secrets · Tripwire Offer
How Australian plumbers, sparkies, and HVAC tradies use low-friction diagnostic inspection offers to get vans in driveways and win high-margin repair work.
Richard Kelsey ·
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Tradie Marketing Secrets · Lead Generation
How Australian tradies build systematic referral partnerships with property managers, builders, and complementary trades for steady, zero-cost B2B work.
Richard Kelsey ·
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Tradie Marketing Secrets · Lead Generation
How Australian tradies close the 90% referral ask gap, systematically request customer introductions, and run double-sided rewards that fill schedules.
Richard Kelsey ·
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Tradie Marketing Secrets · AI for Tradies
How Australian tradies legally re-engage dormant customer databases with AI and SMS without breaching ACMA telemarketing hours or the Spam Act 2003.
Richard Kelsey ·
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