Resources
Practical, no-fluff advice on getting found on Google, managing your reputation, and turning your phone into a quote line. Written by tradies, for tradies.
130 guides
Google Business Profile · Local SEO
We ran a live test on ten Sydney plumbers and found Google's map pack quotes come almost entirely from reviews, not your services list. Here's the data.
Richard Kelsey ·
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Local SEO · Google Business Profile
Google switched off Google Business Profile Q&A in late 2025. What replaced it, why Australian tradies cannot see the replacement yet, and where your answers should live now.
Richard Kelsey ·
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Local SEO · Google Business Profile
Google added a free Gemini assistant to Business Profile in June 2026. Here's what it drafts, edits and answers, and the one-profile limit worth knowing first.
Richard Kelsey ·
Read more →Competition · Tradies
Our Ultimate Tradie Online Growth Package giveaway has been drawn. Meet the winner, see what they walked away with, and find out why every single tradie who entered still came out ahead.
Richard Kelsey ·
Read more →A1 Electrical Sydney
4.9★(247)·Surry Hills
Mitchell Electrical Services
4.8★(89)·Mosman
Inner West Sparkies
4.7★(132)·Newtown
Local SEO · Google Business Profile
Complete Google listing, strong reviews, still outside the Maps pack? Distance is measured from your verified pin, not every suburb you listed. What to fix next.
Richard Kelsey ·
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Local SEO · Keywords
Stop chasing national plumber keywords. How Australian tradies pick service + suburb terms, map them to pages, and ignore vanity search volume.
Richard Kelsey ·
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Websites · Photography
Stock photos make your tradie website look like everyone else's. How real job shots win trust, what to photograph, and a phone-first workflow that takes minutes per job.
Richard Kelsey ·
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Branding · Marketing
Your van, logo, website, and Google listing should look like the same business. A practical branding checklist for Australian tradies who want more calls from recognition.
Richard Kelsey ·
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Marketing · Tradies
How Australian tradies plan for quiet months: pre-season checklists, quiet-week playbooks, and when to turn paid leads up or down without panicking.
Richard Kelsey ·
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Marketing · Tradies
A practical monthly marketing budget for solo tradies: what to spend at each stage, the 20% job-value rule, and when to stop renting leads.
Richard Kelsey ·
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Google Business Profile · Local SEO
A simple after-job review system for solo tradies: when to ask, SMS scripts, automation options, and Google rules you must not break.
Richard Kelsey ·
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Local SEO · Tradies
Red flags when an SEO caller guarantees Google page 1 for tradies, five questions to ask before you sign, and what honest local SEO actually looks like.
Richard Kelsey ·
Read more →Jump straight to the guides written for your trade.
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