Resources
Practical, no-fluff advice on getting found on Google, managing your reputation, and turning your phone into a quote line. Written by tradies, for tradies.
122 guides
Local SEO · Google Business Profile
How to turn Google Business Profile Products into a visual service showcase, the category trap to avoid, and the profile attributes most tradies miss.
Richard Kelsey ·
Read more →
Website Design · Conversion
Breakdown of 7 real tradie website examples across electrical, plumbing, painting, and building. See the exact layout, speed, and trust elements that turn searches into calls.
Richard Kelsey ·
Read more →
Local SEO · Google Business Profile
What Google Posts actually do on a trade listing, which type to use, the 6-month archive, and why they do not move the map pack.
Richard Kelsey ·
Read more →
Local SEO · Google Business Profile
Which Google photo slots a tradie should fill, what to do with no shopfront, why geotags do not help, and a two-minute end-of-job shot list.
Richard Kelsey ·
Read more →
Google Business Profile · Local SEO
We ran a live test on ten Sydney plumbers and found Google's map pack quotes come almost entirely from reviews, not your services list. Here's the data.
Richard Kelsey ·
Read more →
Local SEO · Google Business Profile
Google switched off Google Business Profile Q&A in late 2025. What replaced it, why Australian tradies cannot see the replacement yet, and where your answers should live now.
Richard Kelsey ·
Read more →
Local SEO · Google Business Profile
Google added a free Gemini assistant to Business Profile in June 2026. Here's what it drafts, edits and answers, and the one-profile limit worth knowing first.
Richard Kelsey ·
Read more →Competition · Tradies
Our Ultimate Tradie Online Growth Package giveaway has been drawn. Meet the winner, see what they walked away with, and find out why every single tradie who entered still came out ahead.
Richard Kelsey ·
Read more →A1 Electrical Sydney
4.9★(247)·Surry Hills
Mitchell Electrical Services
4.8★(89)·Mosman
Inner West Sparkies
4.7★(132)·Newtown
Local SEO · Google Business Profile
Complete Google listing, strong reviews, still outside the Maps pack? Distance is measured from your verified pin, not every suburb you listed. What to fix next.
Richard Kelsey ·
Read more →
Local SEO · Keywords
Stop chasing national plumber keywords. How Australian tradies pick service + suburb terms, map them to pages, and ignore vanity search volume.
Richard Kelsey ·
Read more →
Websites · Photography
Stock photos make your tradie website look like everyone else's. How real job shots win trust, what to photograph, and a phone-first workflow that takes minutes per job.
Richard Kelsey ·
Read more →
Branding · Marketing
Your van, logo, website, and Google listing should look like the same business. A practical branding checklist for Australian tradies who want more calls from recognition.
Richard Kelsey ·
Read more →Jump straight to the guides written for your trade.
Free Audits
Pick one or both: your tradie website, or your Google listing. Each comes back as a detailed PDF with specific issues and specific fixes. No call, no pitch.