Resources
Practical, no-fluff advice on getting found on Google, managing your reputation, and turning your phone into a quote line. Written by tradies, for tradies.
106 guides
Local SEO · Tradies
Thinking about local SEO for your trade business? Learn typical Australian agency rates, warning signs of cheap SEO, and what deliverables you actually need.
Richard Kelsey ·
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Paid Ads · Tradies
Google Ads can put you at the top of search instantly, but trade clicks are expensive and you are bidding against the free Maps 3-pack. Here is when paid search is worth it for tradies, and when it is not.
Richard Kelsey ·
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Paid Ads · Tradies
Most agencies will tell you to run Facebook ads, but for 90% of tradies, they are a waste of money. Learn why, and the one retargeting exception that does work.
Richard Kelsey ·
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Local SEO · Tradies
Having keywords in your business name can boost your Google Maps ranking, but it can also get you suspended. Learn the compliant way to do it.
Richard Kelsey ·
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Local SEO · Tilers
A plain-English guide to local SEO for Australian tilers. How to show up for bathroom, floor, and splashback tiling searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Plasterers
A plain-English guide to local SEO for Australian plasterers. How to show up for plasterboard, rendering, and cornice searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Pest Controllers
A plain-English guide to local SEO for licensed pest control businesses in Australia. How to show up for termite inspection, general pest, and rodent control searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Mechanics
A plain-English guide to local SEO for Australian mechanics and auto repair shops. How to show up for car servicing, logbook, and brake repair searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Glaziers
A plain-English guide to local SEO for Australian glaziers. How to show up for window replacement, shower screen, and emergency glass searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Fencers
A plain-English guide to local SEO for Australian fencers. How to show up for colorbond, timber, and pool fencing searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Concreters
A plain-English guide to local SEO for Australian concreters. How to show up for driveway, slab, and decorative concrete searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Carpenters
A plain-English guide to local SEO for Australian carpenters and joiners. How to show up for deck, pergola, and renovation carpentry searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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