Guides for Australian tradies.

Website Design · Tradies

A smoko-readable page map for Australian tradies going live with their first site. Minimum vs multi-service vs multi-suburb setups, copy prompts per page, and how Made 4 Tradies packages match.

Local SEO · Plumbers

A plain-English guide to local SEO for Australian plumbers. How to show up for "emergency plumber" and "blocked drain" searches in your suburbs, with your Google listing, reviews, and a website that ranks.

Leads · Plumbers

The real cost of hipages for an Australian plumber. Membership plans, lead credits spent when you accept a job, quoting against up to two other plumbers, what a booked job actually costs, and when owning your own pipeline beats renting leads.

Pricing · Tradies

Honest breakdown of the Made 4 Tradies managed service, what the $50 Base plan includes, what Grow and Scale add, what is never included, and how to pick the right tier.

Marketing · Tradies

Four marketing basics decide whether locals find you or your competitor. No Google listing, a Gmail address and a Facebook page instead of a website means you are hiding in plain sight. Here is the quick fix list.

Tradies · Compliance

Licences, insurance, contracts, tax, and the marketing and website rules most tradies miss. A plain-English run-through of what you legally have to do, with the figures for every state.

Marketing · Tradies

A practical 90-day lead plan for new tradies. Who to call first, when to set up Google and your site, review scripts, and what to skip so you are not sitting on a quiet phone.

Websites · Tradies

Honest comparison of DIY (Wix, Squarespace, GoDaddy), freelancers, generic agencies, tradie-focused builders, and Made 4 Tradies, with real time, cost, and effort for each path.

Websites · Tradies

Why tradies should stop quoting from Gmail or Hotmail, what business email actually costs in Australia, and why we recommend Google Workspace with your domain.

Local SEO · Google Business Profile

A tradie playbook for the Google local 3-pack, relevance, distance, prominence, review habits, and a 90-day plan to earn map visibility without dodgy shortcuts.

Marketing · Tradies

When referral work is genuinely enough, when it is not, and how a premium website showcases your skills so you can charge more, not just get found.

Leads · Tradies

Honest 2026 maths for Australian tradies, hipages subscription and lead-credit costs, conversion rates, when it pays off, and what works better long term.