Website Design · Tradies · Leads
What to Put on a Tradie Website (Pages + Copy)
Executive Summary
What you need on your site to get work
- Homepage: your trade + area + Call and Get a quote in the first screen. Real job photos and Google reviews, not stock shots
- Services: name the jobs customers actually search for. One page per core service when Google needs to send you those enquiries
- Contact: click-to-call, hours, and a short form. Match your Google Business Profile phone and services
- Proof: licence, ABN, and named reviews so strangers trust you before they ring
Get the pages right first. What a good tradie website looks like is the checklist for whether those pages actually win calls.
You have "Services", "About", and "Gallery" in the menu. Your homepage still does not say you are a plumber in Penrith who fixes burst pipes tonight. That is a pages and wording problem, not a colours problem.
This guide is for tradies on their first real site (or a rebuild before new cards go out). It answers: which pages do you need, and what should each one say? It does not teach you Wix, and it does not repeat the full good website checklist. Structure here. Whether those pages actually win calls is covered there.
Facebook and hipages are rented presence. You do not own the web address, the Google ranking, or the leads list. You still want owned pages (homepage, services, contact) so Google (and AI tools like ChatGPT) have somewhere to send people. Do tradies really need a website in 2026 walks through owned vs rented in more detail.
The Minimum Tradie Website (Solo, One Trade, One Area)
If most work still comes from builders and mates, you can start lean. Two honest shapes:
Option A: One page built to win calls (most common on our Single Page package)
One page with sections that scroll: headline and call buttons at the top, trust strip, services, job photos, about you, testimonials, and contact. Extra sections like "why choose us" or suburbs you cover can sit on the same page. FAQs usually sit near the contact form on that page, not as a separate menu item.
Option B: Homepage + dedicated Contact/FAQ
Same content split when a long enquiry form or eight-plus FAQs deserve their own page. Still small. Still fast on mobile.
| Page / section | Job of the page | Must include | Common mistake |
|---|---|---|---|
| Top of page | Stop the scroll | Trade + suburb, line on what you fix, Call + Get a quote | Stock photo of a wrench, no area |
| Proof strip | Quick trust | Licence, years, insurance if you carry it | Vague "fully insured" with no detail |
| Services | Show what you quote | Plain names: blocked drains, hot water, not internal codes | One line "all plumbing" |
| Portfolio | Prove real jobs | 3+ photos from your phone, captions optional | Empty gallery or stock |
| About | Human trust | Your face, licence number, ABN, service area | Essay nobody reads |
| Testimonials | Social proof | Named reviews, link to Google rating | "Great service" with no name |
| Contact | Make calling easy | Click-to-call, hours, form, map if you have a yard | Form only, phone buried |
That page still has to pass the one-tap call test and trust checklist. Structure without conversion fixes will not ring.
Good vs poor: Service area: one generic Services page vs a clear list (or dedicated pages) customers actually search for. Full comparison table.
When You Need a Page Per Service
Add dedicated service pages when:
- You quote distinct jobs (hot water, blocked drains, gas fitting) and customers search the job type
- You want Google to match "emergency plumber Penrith", not only "Bob's Plumbing"
- Your Google Business Profile lists separate services that deserve matching pages on the site
Rules:
- Put three to six core services on the menu. Do not invent pages for work you subcontract or refuse
- Each page: headline = service + area (e.g. "Blocked drains Penrith"), proof photos for that job, Call and Get a quote buttons, two or three FAQs that match real questions ("Do you fix burst pipes on weekends?")
- Link between related services ("See also: hot water")
For layout on each page, see tradie websites and mobile-first design.
When You Need Suburb (Area) Pages
You need suburb landing pages when you want to rank for trade + suburb (electrician Parramatta) and you actually service those suburbs.
Keep it short here: suburb pages fail when they are copy-paste clones with only the suburb name swapped. Build them with unique proof, drive times, and job types per area. Read the suburb pages for tradies guide for structure and what to avoid.
On your Google Business Profile, service areas should match the suburbs you publish. Business name, phone, and address (or the suburbs you list on Google) must match the site. One paragraph on GBP setup is enough; see the Google Business Profile guide if the listing is still bare.
Pages Almost Every Tradie Should Include
| Page | Include? | What to write |
|---|---|---|
| Homepage | Always | Trade + area + Call and Get a quote |
| About | Recommended on multi-page builds | Face, licence, years, area |
| Services | If you quote more than one job type | Customer language, not trade jargon |
| Reviews | Homepage section or dedicated Reviews page (Multi-Page package) | Live Google stars + named quotes |
| Contact | Always | Phone, hours, form, map |
| FAQ | On contact or standalone | Five to eight real customer questions |
| Blog | Optional later | Not in our standard packages. ~$200/month per quality post if you want articles after your service and suburb pages |
| Privacy | When forms collect details | Short, compliant |
How we set up calls (standard on Made 4 Tradies builds): On desktop, Call and Get a quote sit side by side at the top. On mobile, a sticky bar at the bottom keeps both one tap away. You are giving people two clear options: call now for an urgent job, or ask for a quote. The good website guide covers speed and trust; this post is about having the right pages in the first place.
What to Write on Each Page (Smoko Cheat Sheet)
Homepage headline and subhead
Say this: "Plumber Penrith" or "Electrician Central Coast" as the main headline. A short line under it on what you fix tonight or this week.
Skip this: "Welcome to our website" or "Quality workmanship since 1987" with no trade.
Example: Headline: Emergency plumber Penrith. Under it: Burst pipes, blocked drains, hot water. Licensed. Same-day callouts.
Services (section or pages)
Say this: Names customers type into Google: "switchboard upgrades", "blocked drains", "pool equipment installs".
Skip this: Internal price book codes or ten services you rarely do.
Example (electrician): Level 2 ASP work · switchboards · smoke alarms · lighting
About
Say this: Photo of you on site, licence number, years in trade, suburbs covered, one reason to trust you (family business, ex-builder background).
Skip this: Three paragraphs on your fishing hobby.
Example (plumber): Mike, licensed plumber 12 years. Penrith, St Marys, Blacktown. Ex-commercial fit-out before going solo.
Contact
Say this: Big click-to-call number, hours including emergency line if true, short form ("What needs fixing?"), map link if customers visit a showroom.
Skip this: Contact form only with no phone in the first screen.
FAQ
Say this: Real questions: "Do you charge a callout?", "Are you licensed for gas?", "Do you work weekends?"
Skip this: FAQ copied from a template in another state.
How Made 4 Tradies Maps Pages to Packages
We build for calls, not awards. You own the site. Optional $50 a month maintenance covers edits to existing pages; new pages are quoted.
| Your situation | Pages we typically ship | Package |
|---|---|---|
| Solo, one service area, strong referrals | One scrolling page from headline through contact | Single Page |
| You quote multiple services | Home, About, Reviews, Contact + one page per core service | Multi-Page |
| Multiple services + suburbs | Multi-Page set + ~10 suburb landing pages + Google listing tune-up | Multi-Page + Extras |
How we work (once each):
- Start from what you already have: Google Business Profile, phone photos, old site or Facebook. Not a blank brief from scratch
- Demo-before-you-buy: we build a real draft from your own details so you approve the wording before you pay
- Typical multi-page build ~7 days once assets are in (not a headline promise, just what most jobs look like)
- Clear page titles and service wording so Google and AI search can match you to local jobs (local SEO guide for the full picture)
- Later on: automations for when a simple contact form is not enough. Not something you need at launch
What real builds look like
Multi-service layout (pool and outdoor trades style): homepage links through to separate service pages, each with photos and proof for that type of job.
Service + proof layout (electrical style): homepage with clear services, reviews, and quote path.
What Not to Add (Saves Money and SEO Pain)
- Twenty suburb pages for areas you visit twice a year
- Fifteen services in the menu when you only quote five
- Stock photo galleries with no job shots
- Three competing buttons ("Call", "Email", "Book online", "Chat") with equal weight
- A blog you will not update (optional ~$200/month per quality post later if you want articles; service and suburb pages usually bring more calls first)
After go-live, maintenance updates text and photos on pages you already have. New service or suburb pages are scoped and quoted.
Not sure who should build it? DIY vs agency for tradie websites.
Quick Audit: Do You Have the Right Pages?
Answer yes or no:
- Can a stranger name your trade and suburb within five seconds on your phone?
- Is your phone number one tap from the homepage?
- Do you show Call and a quote/enquiry path without hunting?
- If you quote three+ services, does each have its own page or a clear equivalent section?
- If you claim ten suburbs, do you have suburb pages (or one honest service area)?
Three or more "no" answers? Run the free website audit or book a call and we will map pages to your trade.
What a Made 4 Tradies site costs
- Single Page$999
one page, conversion sections, Call + Get a quote
- Multi-Page$1,999$1,399EOFY intro
Home, About, Reviews, Contact + page per service
- Multi-Page + Extras$2,999
above + ~10 suburb pages + Google Business Profile optimisation
Maintenance: optional $50/month for edits on existing pages (what maintenance covers)
A 20-minute call and a plan for more leads. No sales pitch.
Want the Right Pages Before You Print Cards?
- Book a call: we will recommend minimum, multi-service, or multi-suburb and show a populated demo where it fits
- Free website audit: if you already have a site, we flag missing service pages and buried phone numbers
- Good tradie website checklist: once pages exist, does the site actually win calls?
Going solo soon? First customers when you go out on your own pairs this page map with your Google Business Profile and reviews.
Frequently Asked Questions
What pages does a tradie website need at minimum?
Often one strong page with your headline, services, proof, FAQs, and contact on a single URL. If you quote several distinct services or want a dedicated Reviews page, use Home, About, Reviews, Contact, and one page per core service.
Do I need a separate page for each service?
Yes when customers search for the job type and you want Google to match that intent. List three to six services you actually quote. Skip pages for work you will not take.
Do I need suburb pages?
Only if you genuinely work those suburbs and want trade-plus-suburb rankings. Pair with matching Google Business Profile service areas. See the suburb pages guide.
What should be on the homepage?
Trade plus area in the headline, what you fix in the subhead, Call and Get a quote in the first screen, live Google rating, real job photos, and a fast path to services and contact on mobile.
Do I need a blog?
Not for launch. Service and suburb pages usually bring more calls first. Optional high-quality posts at about $200 per month per post when you want articles later.
What should an About page say for a tradie?
Your face, years in the trade, licence number, service area, and one trust reason. Keep it short and scannable on a phone.
How is this different from a good-looking site?
This post covers which pages and what copy. The good tradie website post covers speed, trust, reviews, and the 10-minute test.
Can Made 4 Tradies build the right page set for my trade?
Yes. We map packages to your services and suburbs, start from your Google Business Profile and photos, and use demo-before-you-buy where relevant. Book a call.
Published by Made 4 Tradies. Built by online experts who understand tradies. Serving Sydney, the Central Coast, Newcastle, and the Hunter.
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