Skip to main content
Made 4 Tradies

Case Study · Renovations & Carpentry

From Parked Domain to Page 1 of Google in 5 Days

Adam had bought a domain, but the website behind it never got built. We built his site from scratch in 7 days, and 5 days after launch he was on page 1 of Google for local search terms.

Renovations & carpentrySouth Coogee, NSWpohjolaconstructions.com.au
Google results for 'clovelly apartment renovation' with the pohjolaconstructions.com.au listing circled in red on page 1, alongside architects and established builders

The numbers

Page 1
of Google
for "clovelly apartment renovation"
5 days
to page 1 of Google
from launch, without ads
7 days
to build the site
parked domain to live website
$0
spent on ads
every visit from organic search

How we get tradies found

A website only earns its keep if people can find it. We build every site around the searches locals actually type, with a page for each service and each suburb, fast load times, and the technical groundwork Google looks for. Get found, win the trust, and the phone rings.

Get a free check of your website

Before

Adam is a licensed builder with 17 years on the tools and a book of beautifully finished renovations across Sydney's Eastern Suburbs. Online, there was nothing to find.

  • A domain he had bought, parked and pointing nowhere, while the next steps never made it to the top of the to-do list
  • No website, so nothing showed up when locals searched for a renovation builder
  • Word-of-mouth work only, with no way for new customers to check out his projects, his licence or his story

After

Twelve days after we started, the results spoke for themselves.

  • A complete website live in 7 days, built from scratch
  • Page 1 of Google 5 days after launch, at #2 for key search terms like "clovelly apartment renovation"
  • Suburb pages ranking for the exact areas he wants to work in
  • A site that shows his projects, his licence and his story, and makes it easy to call
The Pohjola Constructions Clovelly area page, the page ranking on page 1 of Google for 'clovelly apartment renovation'
The Clovelly page doing the ranking: built for one suburb, answering exactly what locals search for.

What we did

The new Pohjola Constructions homepage, with a clear headline, licence details and call buttons
The new pohjolaconstructions.com.au: one licensed builder, the whole renovation handled, and a site built to rank.
1

Built the site from scratch in 7 days

Adam's domain was parked with nothing behind it. We planned, wrote, designed and launched a complete site in a week: services, recent projects, before-and-afters and the story of how a country apprenticeship led to Helsinki and back to Sydney's Eastern Suburbs.

2

Built pages around real local searches

A dedicated page for every service and every suburb Adam covers, from bathroom renovations to Clovelly. When a local types what they need, there is a page that answers exactly that, which is why the Clovelly page is the one on page 1.

3

Gave Google every reason to rank it

Fast load times, clean structure and the technical SEO groundwork sorted from day one, so the site started ranking within days instead of months.

The results

  • Page 1 for local search terms without spending a cent on ads
  • From parked domain to a live, ranking website in under two weeks
  • Ranking alongside architects and established builders who have been online for years
I'd bought a domain but hadn't had the time to work out the next steps to building a site. The guys made the experience effortless and in a week I was online with a website designed for my business and ranking on Google!

Adam Vasey

Owner, Pohjola Constructions

Bought a domain and stalled?

We build tradie websites from scratch and get them found on Google. Same approach, your business.